Red Wing Search Marketing

Foursquare is Ripe For Local Business

Sari Gordon — Thu, 14 Jul 2011 18:35:47 +0000

Foursquare is a great way to find specials and connect with friends who have visited places you’re checking on your smartphone.

Businesses should get on board now. It doesn’t matter if your customers have Blackberry, Android or iPhone devices–claim your business listing on Foursquare now. When people are staying in town and checking their phones [...]

I Go Logo

Sari Gordon — Sat, 18 Jun 2011 19:03:55 +0000

do you know what it means to finally get a real, professional logo? i am so psyched.

i’ve put more thought into this logo than i have with any of my tattoos.

i’ve tried different logos and, if you’ve seen my tattoos, i’ve had a few too many drafts of those.

people who [...]

What’s a Meta For?

Sari Gordon — Sat, 11 Jun 2011 15:16:04 +0000

I really had a great time presenting for the RWII panel Thursday evening. Normally, I’m a lousy interviewee, but talking about something I’ve been working on and believe in is a breeze.

Speaking of breezes, I came home and celebrated by creating a little graphic for this site. Can you see it in the address [...]

Elizabeth Barnwell Photography

Sari Gordon — Thu, 09 Jun 2011 17:53:10 +0000

I’m really excited to present Elizabeth’s latest website. Her photography is amazing and is truly representative of her personal style: straightforward, easy to look at, intimate, dramatic and daring.

You won’t see a lot of fancy stuff; creating a stripped-down website is not always easy for a photographer. There are millions of tools and designs [...]

Batter Up!

Sari Gordon — Thu, 09 Jun 2011 16:26:58 +0000

I’m presenting my collaborative work environment idea to a Red Wing Innovation Incubator panel today. I hope I can do right by this proposal; I’m not great at interviews or presentations, but I can show how passionate I am about this idea.

Like all good ideas, the plan to create an integrated business solution for [...]

Incubator Project Ideas

Sari Gordon — Sat, 04 Jun 2011 01:36:53 +0000

I want to live here

I have a plan to take over the beautiful unused space in downtown Red Wing.

It’s getting very exciting.

What should it be called?

There are several people who are already steering this thing and we keep playing with names like “CoCoLoCoRoLoRo” and of course, the paradigm that gave [...]

Screaming Frog

Sari Gordon — Thu, 02 Jun 2011 19:10:45 +0000

Wow. Just wow.

Screaming Frog software is the absolutely best application I’ve found for running reports on the search-ability of your website.

Drop me a line if you want a really, really nice report on the search-friendly state of your website.

Website Updates

Sari Gordon — Thu, 02 Jun 2011 19:05:05 +0000

Yup, I finally updated my header and logo, just not my favicon. I love my header images because they all are pictures I took in my Ellsworth garden. It’s tough living in Wisconsin. It’s tough living in rural Wisconsin. But it’s glorious living in Ellsworth, Wisconsin in the spring. If you refresh your browser window [...]

Where’d My Business Listing Go?

Sari Gordon — Wed, 01 Jun 2011 02:29:33 +0000

After a couple of months helping 30 local businesses in Stockholm, Wisconsin submit and verify their Google Places listing, we were excited to see that we’d dominated the Google 10-pack. It felt good. Like a gang of kids staking out the block. This is our place. Don’t try to sell your air conditioning service in [...]

Meta keyword tags? Nope. Never. Won’t. Don’t. Zip. No.

Sari Gordon — Tue, 15 Feb 2011 23:58:54 +0000

I spend hours trying to find ways to weave the golden keywords (not “dress” or “slacks” now that JC Penny has pwnd them) into natural sounding copy for my clients. It’s harder than you think. It’s like doing Sudoku with words. Make that competitive Sudoku.

The best place to start optimizing your page is the [...]