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skype:sarigordon/+1 (612) 284-7274gvoice (612) 208-2360sari @ r w s m . com

Meta keyword tags? Nope. Never. Won’t. Don’t. Zip. No.

I spend hours trying to find ways to weave the golden keywords (not “dress”or “slacks”now that JC Penny has pwnd them) into natural sounding copy for my clients. It’s harder than you think. It’s like doing Sudoku with words. Make that competitive Sudoku.

The best place to start optimizing your page is the [...]

Reviews:How to spread the good news

I like!

How convenient is it when you read something online and can quickly give it the thumbs up and tweet the good news to all your friends? Well,it works if you have Facebook and a Twitter account.

What if you don’t have the resources to leverage social media this way?

Google is there. [...]

How to Launch a Perfect Search Optimized Site in 18 Steps

As you learn more and more about SEO,it gets tempting to wie the slate clean and start a new web site from scratch. If you could,this would be the best way to start over or launch a new site.

SeoMoz recommends 18 steps to perfect SEO on a new site. I took out  [...]

Follow Me Tricks

The hardest part of SEM (just like in real life) is getting powerful people to say nice things about you.

Here is a quick and dirty trick for getting good “link juice”to your web site:

Sign up for each of these services,create a profile and be sure to include a clickable link back [...]

Got Happy Customers?

You have customers who love you and love your service. They order lunch every day,they browse all the new titles in your book shop window,they need regular tree trimming or they have a late-day latte every day around 3:00.

How do you get them to rave about you on your site?

Ask them [...]

What Is Google Searching For?

What are search engines looking for when they review your site for SERP’s (Search Engine Page Rankings)? [...]