You have customers who love you and love your service. They order lunch every day,they browse all the new titles in your book shop window,they need regular tree trimming or they have a late-day latte every day around 3:00.
How do you get them to rave about you on your site?
Ask them to review your shop on your web site!
That way when people search Google for your business,they see user ratings that give you that word-of-mouth popularity you already have!
How about putting a page of links to the best review sites? For restaurants,Chowhound,for Twin Cities performers,HowWasTheShow –these authentic,niche driven sites are pure gold when they link to your site and best of all,people raving about you is the best advertising of all!
On the other hand,if someone complains,there’s not much you can do. That’s the risk of “buying”customer appreciation instead of paying for artificial popularity boosting gimmicks.
Print a card or a link on your sales receipt with directions to your web site and leave it by the cash register or include it with your invoices. You can go a step further by encouraging people to sign up for email updates on your web site and rewarding them with a 10% off coupon or a free cup of coffee!