There are two major ways to get your web site to the top of Google’s search engine.
1) Pay top dollar for search terms (“keywords”) people are likely to use to find you.
2) Have a perfect web site (in Google’s eyes).
That’s when it gets complicated and time-consuming for the small business owner. Google considers your site’s popularity (the number of people already going to your web site or linking to it) as only 22% of the important elements of a web site.
That leaves domain name and hosting trust,on-page keyword use and all kinds of other esoteric,abstract stuff. It’s a pain in the butt for a small business owner with little time to be mucking around on his or her web site,trying to find the magic combination of words,keywords,images,meta tags,inbound and outbound links,number of pages,interlinking of those pages,etc.
Here’s an awesome,quick presentation from SEOMOZ.org.
So here’s your Search Engine Marketing Thought For The Day:
“Small web sites don’t need to buy popularity,but they do have to be creative.”
(Wait a second. Isn’t that how it was in high school?)
